Comparison across key tracked email marketing metrics.
| Metric | Charlotte Tilbury | Moda Operandi |
|---|---|---|
| Total emails | 14 | 6 |
| Emails per week | 6.34 | 7.72 |
| Promotional emails | 13 | 2 |
| Product launches | 1 | 1 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 2 |
| Discount frequency | 92.86% | 16.67% |
| Average discount | 22.50% | 15.00% |
| Most active day | Friday | Monday |
| Most common campaign type | promotion | promotion |