Comparison across key tracked email marketing metrics.
| Metric | Charlotte Tilbury | Commodity Fragrances |
|---|---|---|
| Total emails | 12 | 19 |
| Emails per week | 6.74 | 3.79 |
| Promotional emails | 12 | 9 |
| Product launches | 1 | 4 |
| Editorial emails | 0 | 2 |
| Other emails | 0 | 4 |
| Discount frequency | 100.00% | 42.11% |
| Average discount | 22.50% | 10.00% |
| Most active day | Friday | Tuesday |
| Most common campaign type | promotion | promotion |