Comparison across key tracked email marketing metrics.
| Metric | CHANEL | Vera Bradley |
|---|---|---|
| Total emails | 18 | 8 |
| Emails per week | 2.79 | 6.52 |
| Promotional emails | 4 | 3 |
| Product launches | 3 | 1 |
| Editorial emails | 4 | 0 |
| Other emails | 7 | 4 |
| Discount frequency | 11.11% | 37.50% |
| Average discount | n/a | 33.33% |
| Most active day | Friday | Tuesday |
| Most common campaign type | seasonal | unknown |