CHANEL vs Scent Box

Comparison across key tracked email marketing metrics.

Metric CHANEL Scent Box
Total emails 16 6
Emails per week 2.77 3.03
Promotional emails 4 5
Product launches 3 0
Editorial emails 4 0
Other emails 5 1
Discount frequency 12.50% 33.33%
Average discount n/a 40.00%
Most active day Friday Thursday
Most common campaign type seasonal promotion