Comparison across key tracked email marketing metrics.
| Metric | CHANEL | Penhaligon's |
|---|---|---|
| Total emails | 8 | 6 |
| Emails per week | 2.76 | 1.91 |
| Promotional emails | 2 | 6 |
| Product launches | 2 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 0.00% | 100.00% |
| Average discount | n/a | 16.25% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |