CHANEL vs Lulus

Comparison across key tracked email marketing metrics.

Metric CHANEL Lulus
Total emails 15 6
Emails per week 2.69 9.87
Promotional emails 4 5
Product launches 3 0
Editorial emails 4 0
Other emails 4 1
Discount frequency 13.33% 83.33%
Average discount n/a 19.00%
Most active day Friday Monday
Most common campaign type seasonal promotion