Comparison across key tracked email marketing metrics.
| Metric | CHANEL | Lulus |
|---|---|---|
| Total emails | 15 | 6 |
| Emails per week | 2.69 | 9.87 |
| Promotional emails | 4 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 4 | 0 |
| Other emails | 4 | 1 |
| Discount frequency | 13.33% | 83.33% |
| Average discount | n/a | 19.00% |
| Most active day | Friday | Monday |
| Most common campaign type | seasonal | promotion |