CHANEL vs King Ice

Comparison across key tracked email marketing metrics.

Metric CHANEL King Ice
Total emails 16 6
Emails per week 2.77 6.34
Promotional emails 4 3
Product launches 3 0
Editorial emails 4 0
Other emails 5 3
Discount frequency 12.50% 33.33%
Average discount n/a 15.00%
Most active day Friday Monday
Most common campaign type seasonal promotion