Comparison across key tracked email marketing metrics.
| Metric | BYREDO | Davines North America |
|---|---|---|
| Total emails | 9 | 11 |
| Emails per week | 2.97 | 4.25 |
| Promotional emails | 9 | 6 |
| Product launches | 2 | 1 |
| Editorial emails | 1 | 2 |
| Other emails | 0 | 2 |
| Discount frequency | 100.00% | 9.09% |
| Average discount | n/a | n/a |
| Most active day | Friday | Tuesday |
| Most common campaign type | seasonal | promotion |