Comparison across key tracked email marketing metrics.
| Metric | BYLT | Gym King |
|---|---|---|
| Total emails | 9 | 6 |
| Emails per week | 4.29 | 4.57 |
| Promotional emails | 5 | 4 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 2 |
| Discount frequency | 55.56% | 66.67% |
| Average discount | 35.00% | 33.75% |
| Most active day | Wednesday | Monday |
| Most common campaign type | promotion | retention |