Comparison across key tracked email marketing metrics.
| Metric | BYLT | Betabrand |
|---|---|---|
| Total emails | 6 | 11 |
| Emails per week | 4.82 | 8.87 |
| Promotional emails | 5 | 8 |
| Product launches | 0 | 4 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 83.33% | 63.64% |
| Average discount | 35.00% | n/a |
| Most active day | Wednesday | Tuesday |
| Most common campaign type | promotion | collection_launch |