Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | Ursa Major Skincare |
|---|---|---|
| Total emails | 48 | 6 |
| Emails per week | 7.71 | 2.61 |
| Promotional emails | 36 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 8 | 1 |
| Discount frequency | 60.42% | 83.33% |
| Average discount | 25.74% | 15.00% |
| Most active day | Friday | Saturday |
| Most common campaign type | promotion | promotion |