Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | L'ange Hair |
|---|---|---|
| Total emails | 42 | 7 |
| Emails per week | 9.07 | 10.51 |
| Promotional emails | 34 | 4 |
| Product launches | 3 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 4 | 3 |
| Discount frequency | 66.67% | 57.14% |
| Average discount | 25.77% | n/a |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | retention |