Bumble and bumble. vs Jo Malone London
Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | Jo Malone London |
|---|---|---|
| Total emails | 27 | 19 |
| Emails per week | 8.24 | 5.52 |
| Promotional emails | 20 | 18 |
| Product launches | 3 | 3 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 55.56% | 89.47% |
| Average discount | 26.54% | 10.00% |
| Most active day | Friday | Sunday |
| Most common campaign type | promotion | seasonal |
