Bumble and bumble. vs Dove
Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | Dove |
|---|---|---|
| Total emails | 27 | 7 |
| Emails per week | 8.24 | 2.89 |
| Promotional emails | 20 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 1 | 2 |
| Other emails | 3 | 0 |
| Discount frequency | 55.56% | 28.57% |
| Average discount | 26.54% | n/a |
| Most active day | Friday | Thursday |
| Most common campaign type | promotion | promotion |
