Bumble and bumble. vs Dollar Shave Club
Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | Dollar Shave Club |
|---|---|---|
| Total emails | 27 | 59 |
| Emails per week | 8.24 | 15.28 |
| Promotional emails | 20 | 59 |
| Product launches | 3 | 2 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 55.56% | 100.00% |
| Average discount | 26.54% | 74.83% |
| Most active day | Friday | Wednesday |
| Most common campaign type | promotion | promotion |
