Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | Diptyque |
|---|---|---|
| Total emails | 47 | 6 |
| Emails per week | 8.13 | 1.25 |
| Promotional emails | 36 | 0 |
| Product launches | 3 | 2 |
| Editorial emails | 1 | 0 |
| Other emails | 7 | 4 |
| Discount frequency | 61.70% | 0.00% |
| Average discount | 25.74% | n/a |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | seasonal |