Bonafide vs Wisp
Comparison across key tracked email marketing metrics.
| Metric | Bonafide | Wisp |
|---|---|---|
| Total emails | 7 | 7 |
| Emails per week | 5.77 | 5.97 |
| Promotional emails | 6 | 5 |
| Product launches | 1 | 0 |
| Editorial emails | 1 | 1 |
| Other emails | 0 | 1 |
| Discount frequency | 85.71% | 57.14% |
| Average discount | 28.33% | 23.75% |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |
