Bonafide vs Therabody
Comparison across key tracked email marketing metrics.
| Metric | Bonafide | Therabody |
|---|---|---|
| Total emails | 9 | 8 |
| Emails per week | 2.91 | 2.33 |
| Promotional emails | 6 | 4 |
| Product launches | 2 | 3 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 66.67% | 50.00% |
| Average discount | 28.33% | 25.00% |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | promotion | product_launch |
