Bonafide vs Microgenix
Comparison across key tracked email marketing metrics.
| Metric | Bonafide | Microgenix |
|---|---|---|
| Total emails | 7 | 6 |
| Emails per week | 5.77 | 8.15 |
| Promotional emails | 6 | 6 |
| Product launches | 1 | 0 |
| Editorial emails | 1 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 85.71% | 83.33% |
| Average discount | 28.33% | 21.00% |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | promotion | promotion |
