Bonafide vs Liquid I.V.
Comparison across key tracked email marketing metrics.
| Metric | Bonafide | Liquid I.V. |
|---|---|---|
| Total emails | 9 | 9 |
| Emails per week | 2.91 | 3.74 |
| Promotional emails | 6 | 7 |
| Product launches | 2 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 2 |
| Discount frequency | 66.67% | 55.56% |
| Average discount | 28.33% | 22.50% |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |
