Comparison across key tracked email marketing metrics.
| Metric | Bonafide | Gainful |
|---|---|---|
| Total emails | 6 | 6 |
| Emails per week | 5.60 | 16.95 |
| Promotional emails | 5 | 5 |
| Product launches | 1 | 0 |
| Editorial emails | 1 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 83.33% | 66.67% |
| Average discount | 25.00% | 18.33% |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |