Comparison across key tracked email marketing metrics.
| Metric | Boie USA | Jo Malone London |
|---|---|---|
| Total emails | 7 | 19 |
| Emails per week | 8.17 | 5.52 |
| Promotional emails | 7 | 18 |
| Product launches | 0 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 71.43% | 89.47% |
| Average discount | 12.50% | 10.00% |
| Most active day | Tuesday | Sunday |
| Most common campaign type | promotion | seasonal |