Bluemercury vs Molton Brown
Comparison across key tracked email marketing metrics.
| Metric | Bluemercury | Molton Brown |
|---|---|---|
| Total emails | 7 | 13 |
| Emails per week | 13.70 | 3.04 |
| Promotional emails | 5 | 11 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 1 |
| Discount frequency | 42.86% | 76.92% |
| Average discount | 15.00% | 30.00% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
