Bluemercury vs Drybar
Comparison across key tracked email marketing metrics.
| Metric | Bluemercury | Drybar |
|---|---|---|
| Total emails | 7 | 19 |
| Emails per week | 13.70 | 5.11 |
| Promotional emails | 5 | 19 |
| Product launches | 2 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 42.86% | 100.00% |
| Average discount | 15.00% | 20.63% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
