Bluemercury vs Dove
Comparison across key tracked email marketing metrics.
| Metric | Bluemercury | Dove |
|---|---|---|
| Total emails | 7 | 7 |
| Emails per week | 13.70 | 2.89 |
| Promotional emails | 5 | 5 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 2 |
| Other emails | 0 | 0 |
| Discount frequency | 42.86% | 28.57% |
| Average discount | 15.00% | n/a |
| Most active day | Friday | Thursday |
| Most common campaign type | promotion | promotion |
