Comparison across key tracked email marketing metrics.
| Metric | Bluemercury | BYREDO |
|---|---|---|
| Total emails | 7 | 11 |
| Emails per week | 13.70 | 2.73 |
| Promotional emails | 5 | 10 |
| Product launches | 2 | 4 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 42.86% | 90.91% |
| Average discount | 15.00% | n/a |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | collection_launch |