Comparison across key tracked email marketing metrics.
| Metric | Biossance | Soapwalla |
|---|---|---|
| Total emails | 56 | 9 |
| Emails per week | 9.44 | 1.78 |
| Promotional emails | 52 | 9 |
| Product launches | 3 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 91.07% | 88.89% |
| Average discount | 37.51% | 11.00% |
| Most active day | Sunday | Tuesday |
| Most common campaign type | promotion | retention |