Comparison across key tracked email marketing metrics.
| Metric | Biossance | Moda Operandi |
|---|---|---|
| Total emails | 57 | 6 |
| Emails per week | 9.32 | 7.72 |
| Promotional emails | 53 | 2 |
| Product launches | 3 | 1 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 2 |
| Discount frequency | 91.23% | 16.67% |
| Average discount | 37.18% | 15.00% |
| Most active day | Sunday | Monday |
| Most common campaign type | promotion | promotion |