Comparison across key tracked email marketing metrics.
| Metric | Biossance | Drunk Elephant |
|---|---|---|
| Total emails | 47 | 6 |
| Emails per week | 9.99 | 8.01 |
| Promotional emails | 44 | 6 |
| Product launches | 3 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 91.49% | 100.00% |
| Average discount | 38.43% | 15.00% |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |