Comparison across key tracked email marketing metrics.
| Metric | Biossance | Diptyque |
|---|---|---|
| Total emails | 57 | 6 |
| Emails per week | 9.32 | 1.25 |
| Promotional emails | 52 | 0 |
| Product launches | 3 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 4 |
| Discount frequency | 89.47% | 0.00% |
| Average discount | 37.51% | n/a |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | seasonal |