Comparison across key tracked email marketing metrics.
| Metric | Beyond Yoga | Thinx Inc. |
|---|---|---|
| Total emails | 9 | 9 |
| Emails per week | 6.95 | 3.81 |
| Promotional emails | 4 | 6 |
| Product launches | 4 | 0 |
| Editorial emails | 0 | 3 |
| Other emails | 1 | 0 |
| Discount frequency | 44.44% | 44.44% |
| Average discount | 20.00% | n/a |
| Most active day | Tuesday | Thursday |
| Most common campaign type | promotion | promotion |