Comparison across key tracked email marketing metrics.
| Metric | Beyond Yoga | BYLT |
|---|---|---|
| Total emails | 11 | 7 |
| Emails per week | 7.43 | 4.95 |
| Promotional emails | 4 | 5 |
| Product launches | 5 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 36.36% | 71.43% |
| Average discount | 20.00% | 35.00% |
| Most active day | Thursday | Wednesday |
| Most common campaign type | promotion | promotion |