Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Warp + Weft |
|---|---|---|
| Total emails | 12 | 6 |
| Emails per week | 8.45 | 10.93 |
| Promotional emails | 8 | 3 |
| Product launches | 4 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 3 |
| Discount frequency | 58.33% | 33.33% |
| Average discount | n/a | 12.50% |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | collection_launch | retention |