Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Vera Bradley |
|---|---|---|
| Total emails | 14 | 8 |
| Emails per week | 6.75 | 6.52 |
| Promotional emails | 8 | 3 |
| Product launches | 5 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 4 |
| Discount frequency | 50.00% | 37.50% |
| Average discount | n/a | 33.33% |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | collection_launch | unknown |