Betabrand vs Vera Bradley

Comparison across key tracked email marketing metrics.

Metric Betabrand Vera Bradley
Total emails 14 8
Emails per week 6.75 6.52
Promotional emails 8 3
Product launches 5 1
Editorial emails 0 0
Other emails 1 4
Discount frequency 50.00% 37.50%
Average discount n/a 33.33%
Most active day Tuesday Tuesday
Most common campaign type collection_launch unknown