Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Sinners Attire |
|---|---|---|
| Total emails | 14 | 6 |
| Emails per week | 6.75 | 5.00 |
| Promotional emails | 8 | 3 |
| Product launches | 5 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 3 |
| Discount frequency | 50.00% | 50.00% |
| Average discount | n/a | 15.00% |
| Most active day | Tuesday | Saturday |
| Most common campaign type | collection_launch | promotion |