Betabrand vs Lulus
Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Lulus |
|---|---|---|
| Total emails | 12 | 6 |
| Emails per week | 8.45 | 9.87 |
| Promotional emails | 8 | 5 |
| Product launches | 4 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 58.33% | 83.33% |
| Average discount | n/a | 19.00% |
| Most active day | Tuesday | Monday |
| Most common campaign type | collection_launch | promotion |
