Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Gym King |
|---|---|---|
| Total emails | 14 | 6 |
| Emails per week | 6.75 | 4.57 |
| Promotional emails | 8 | 4 |
| Product launches | 5 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 2 |
| Discount frequency | 50.00% | 66.67% |
| Average discount | n/a | 33.75% |
| Most active day | Tuesday | Monday |
| Most common campaign type | collection_launch | retention |