Comparison across key tracked email marketing metrics.
| Metric | Betabrand | em.style.dia.com |
|---|---|---|
| Total emails | 11 | 7 |
| Emails per week | 8.87 | 8.09 |
| Promotional emails | 8 | 0 |
| Product launches | 4 | 3 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 3 |
| Discount frequency | 63.64% | 0.00% |
| Average discount | n/a | n/a |
| Most active day | Tuesday | Wednesday |
| Most common campaign type | collection_launch | product_launch |