Comparison across key tracked email marketing metrics.
| Metric | Betabrand | CUUP |
|---|---|---|
| Total emails | 11 | 6 |
| Emails per week | 8.87 | 6.24 |
| Promotional emails | 8 | 3 |
| Product launches | 4 | 0 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 2 |
| Discount frequency | 63.64% | 50.00% |
| Average discount | n/a | n/a |
| Most active day | Tuesday | Thursday |
| Most common campaign type | collection_launch | promotion |