Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Beyond Yoga |
|---|---|---|
| Total emails | 11 | 9 |
| Emails per week | 8.87 | 6.95 |
| Promotional emails | 8 | 4 |
| Product launches | 4 | 4 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 63.64% | 44.44% |
| Average discount | n/a | 20.00% |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | collection_launch | promotion |