Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Bespoke Post |
|---|---|---|
| Total emails | 11 | 23 |
| Emails per week | 8.87 | 6.77 |
| Promotional emails | 8 | 11 |
| Product launches | 4 | 5 |
| Editorial emails | 0 | 3 |
| Other emails | 0 | 4 |
| Discount frequency | 63.64% | 21.74% |
| Average discount | n/a | 25.00% |
| Most active day | Tuesday | Monday |
| Most common campaign type | collection_launch | promotion |