Comparison across key tracked email marketing metrics.
| Metric | Bespoke Post | Vera Bradley |
|---|---|---|
| Total emails | 26 | 8 |
| Emails per week | 6.17 | 6.52 |
| Promotional emails | 12 | 3 |
| Product launches | 5 | 1 |
| Editorial emails | 3 | 0 |
| Other emails | 6 | 4 |
| Discount frequency | 19.23% | 37.50% |
| Average discount | 25.00% | 33.33% |
| Most active day | Monday | Tuesday |
| Most common campaign type | promotion | unknown |