Comparison across key tracked email marketing metrics.
| Metric | Bespoke Post | S'well |
|---|---|---|
| Total emails | 9 | 8 |
| Emails per week | 8.75 | 7.88 |
| Promotional emails | 3 | 7 |
| Product launches | 2 | 1 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 22.22% | 50.00% |
| Average discount | 25.00% | 20.00% |
| Most active day | Monday | Monday |
| Most common campaign type | promotion | promotion |