Comparison across key tracked email marketing metrics.
| Metric | Bespoke Post | news.bonobos.com |
|---|---|---|
| Total emails | 23 | 13 |
| Emails per week | 6.77 | 10.43 |
| Promotional emails | 11 | 7 |
| Product launches | 5 | 2 |
| Editorial emails | 3 | 0 |
| Other emails | 4 | 4 |
| Discount frequency | 21.74% | 46.15% |
| Average discount | 25.00% | 42.50% |
| Most active day | Monday | Wednesday |
| Most common campaign type | promotion | promotion |