Comparison across key tracked email marketing metrics.
| Metric | Bespoke Post | Diptyque |
|---|---|---|
| Total emails | 24 | 6 |
| Emails per week | 6.71 | 1.25 |
| Promotional emails | 11 | 0 |
| Product launches | 5 | 2 |
| Editorial emails | 3 | 0 |
| Other emails | 5 | 4 |
| Discount frequency | 20.83% | 0.00% |
| Average discount | 25.00% | n/a |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | seasonal |