Comparison across key tracked email marketing metrics.
| Metric | Bespoke Post | Cider |
|---|---|---|
| Total emails | 24 | 6 |
| Emails per week | 6.71 | 5.27 |
| Promotional emails | 11 | 5 |
| Product launches | 5 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 5 | 1 |
| Discount frequency | 20.83% | 83.33% |
| Average discount | 25.00% | 12.50% |
| Most active day | Monday | Thursday |
| Most common campaign type | promotion | promotion |