Comparison across key tracked email marketing metrics.
| Metric | Bésame Cosmetics | Ursa Major Skincare |
|---|---|---|
| Total emails | 18 | 6 |
| Emails per week | 7.28 | 2.61 |
| Promotional emails | 12 | 5 |
| Product launches | 2 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 1 |
| Discount frequency | 55.56% | 83.33% |
| Average discount | 10.00% | 15.00% |
| Most active day | Friday | Saturday |
| Most common campaign type | promotion | promotion |