Comparison across key tracked email marketing metrics.
| Metric | Berkeley Company AB | Thinx Inc. |
|---|---|---|
| Total emails | 6 | 13 |
| Emails per week | 2.93 | 4.00 |
| Promotional emails | 1 | 6 |
| Product launches | 0 | 1 |
| Editorial emails | 2 | 3 |
| Other emails | 3 | 3 |
| Discount frequency | 0.00% | 30.77% |
| Average discount | n/a | n/a |
| Most active day | Tuesday | Thursday |
| Most common campaign type | editorial | promotion |