Comparison across key tracked email marketing metrics.
| Metric | Bellroy | Cider |
|---|---|---|
| Total emails | 10 | 6 |
| Emails per week | 2.39 | 5.27 |
| Promotional emails | 1 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 5 | 0 |
| Other emails | 1 | 1 |
| Discount frequency | 0.00% | 83.33% |
| Average discount | n/a | 12.50% |
| Most active day | Friday | Thursday |
| Most common campaign type | educational | promotion |