Comparison across key tracked email marketing metrics.
| Metric | BEAUTY PIE | ghd |
|---|---|---|
| Total emails | 6 | 19 |
| Emails per week | 3.36 | 3.90 |
| Promotional emails | 6 | 17 |
| Product launches | 0 | 3 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 89.47% |
| Average discount | 15.00% | 17.78% |
| Most active day | Saturday | Friday |
| Most common campaign type | promotion | promotion |